How to get more online sales without increasing traffic + the tools you'll need to get the job done.
It was supposed to be simple.
You find the product/niche, build the store, run ads and they come to buy your product.
But it’s not happening.
Traffic is up but conversions are flat-lining.
What went wrong?
It’s time for CRO.
Conversion rate optimization (CRO). It’s one of the buzzwords that every marketing guru in Shopify, Oberlo, and Marketing forums throw around like confetti.
So what is Conversion Rate Optimization and why does it matter?
Conversion Rate Optimization is about increasing the percentage of visitors who actually make it all the way through the checkout process. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business!
It’s not about making big changes but the sum of small calculated changes that produce big results. Optimizing to increase conversion rates and drive sales takes planning and strategy to be effective. Here are 4 strategies that you can implement today.
1. Increase Page Load Speed
Almost half of shoppers say they expect a webpage to load in 2 seconds or less and 40% say they will abandon the site it takes more than 3 seconds to load. This means if your e-commerce site is making $20,000 per day, a 1-second delay could cost you over $500,000 over the course of a year 
To test your website speed on a desktop head over to Pingdom, where you can also receive tips on how to improve your site’s performance. For mobile speed checks we recommend using this Think with Google site.
2. Put content “above the fold”
The concept of “Above the fold” is in reference to Newspapers as they have a physical fold. In digital media it all about what is visible without scrolling. Placing your most engaging content and a call to action above the fold is recognized as an industry best practice.
For visitors who click on your site with an intention to purchase it is a matter of convenience. For uncertain visitors, its important to have informative content as well as a clear call to action for the same reason - convenience! 
3. Make your website mobile-friendly
Despite the fact that over half of internet traffic comes from a mobile device, desktop users convert at a rate of 3.94% while mobile users convert at only 1.84% . A mobile optimized site makes the conversion process easier and less stressful on the user. Some of the hallmark features include the following:
- Larger buttons, easily accessible
- Smaller images
- Auto-fill form fields
- Auto-detect location settings
- Guest checkout option
- Multiple screens instead of scrolling
4. Create a sense of urgency
FOMO or the fear of missing out is real. Using the principles of scarcity and urgency to drive sales can be a powerful tool producing quick results. While scarcity doesn’t produce demand for your product, it will work as a motivator to quicken the buying process and limit procrastination. Urgency, when executed well, can push the shopper off of the fence creating a new customer.
Beware of overdoing it though, as site visitors can sense manipulation almost instantly. Instead, try these techniques:
- Size or Stock Scarcity: Let the visitor know how many items are left in stock to drive a quick purchase decision.
- Time-bound Incentives: “Order in the next 2 hours and receive free shipping or 15% off your order.”
- Special Discount Period: “Limited time sale 2-4 pm this Thursday.”
Download these tips as a PDF
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